When you think of strong branding, do you think of big brands like Coca Cola, Disney, Virgin, or BMW?
If it's you and your skills at the centre of your business making and selling your unique product, you really need to start thinking of YOURSELF as a strong brand.
Of course you need a logo and a tagline etc, but more importantly, you need to cultivate a Personal Brand, and package and market yourself so you stand out in a crowded market.
Your personal brand is an extension of who you are and how you present yourself online to potential customers. It’s how you express your skills, your personality and your values. This is the secret sauce that will make you stand out and be remembered.
If your goal is to grow your business, the key is to develop a strong personal brand that makes YOU recognisable likeable and trusted so people will buy from you.
It's not just about having great product photographs anymore and hoping your ideal customer will click buy. People buy from people.
The Artisan's Storyteller