Sounds crazy right and a bit controversial, but think of it this way.
In today's connected world, a buyer searching for a particular item or service is presented with a bewildering choice which usually means their buying decision comes down to price or a similar emotionless criterion.
So, if you’re an artisan, a small independent business owner and solopreneur and want to stand out in a crowded market place, you need to create a connection with potential customers by showcasing three things that contribute to what makes your business and products unique; your originality, your personality and your story.
I’ll break this down a little over the next few blog posts, as well as exploring the importance storytelling, professional, quality images have in helping you create that connection.
The Artisan's Storyteller