So as a creative business, what a great opportunity you have right? Here comes the BUT!
How do you build a connection online in such a way that your ideal customer understands what separates your product from the rest? That’s a tough question and a tougher ask! On the one hand, your products are a great source of visual marketing content.
But product shots on their own don’t create an emotional connection with your potential customers. They want to see and understand what’s involved in making YOUR product different? Is it your process or ingredients? Your core values? Do you add a personal touch to your packaging or their experience as customers?
By showing these things in your images you’re not selling, you’re actually inspiring potential customers and creating a demand for your product. How do you plan to showcase your originality?
The Artisan's Storyteller