Being consistent in your visual branding helps your followers quickly recognise that it’s coming from you!
Building a brand is a long game and your target audience will only start recognising your brand after they see it several times. But to make sure they consistently get the same feeling of you, your product and service, you must be consistent with your imagery. Your goal must be to build a consistent impression of the quality of your business and service through the quality of your communication.
The better you do this, the more likely your audience will grow to recognise, like and trust you, which leads to buying customers.
The Artisan's Storyteller