If you’re an artisan and small independent business, and it's just you and your skills at the centre of your business making and selling your unique product, you really need to start thinking of YOURSELF as a strong brand.
I caught up with the very busy TV chef Marcus Bean, to capture him on camera in his studio kitchen, talking me through how to cook a perfect Easter lamb roast.
If you want to raise your visibility online so you can reach and attract a stream of your ideal clients, then you need to create an online presence.
Learn how to make your product shots work for your business. Your products and creations are an excellent source of visual marketing content. But plain product shots on their own don’t create an emotional connection with your customers.
What’s the key to building that emotional connection across social media? Learn the importance of what I call my 3 ‘I’s - Interaction, Individuality and Invitation.